What is a virtual
number? In simple terms, it is the same as a traditional telephone number but
is hosted on a server and forwarded to you instead of being stored in your
phone book. Using a virtual number can give you numerous advantages over using
a traditional telephone number. Here are just some:
o With a virtual
number, there is no need for an accounting department. Virtual numbers can work
with any company, be it a small business or a large multinational organization.
This means that each time your business receives an SMS, the person who sent it
will get his or her own number. Thus, there is no duplication of expenses. Your
company doesn't have to pay the phone company again just because someone used
your number.
o With a virtual
number, your clients will be able to reach you through any mobile device. There
is no requirement for you to buy expensive mobile phone units just so you can
send a SMS. All you need is your mobile number and you are good to go. Since
you don't have to buy one, your clients can also save on their communication
costs. They will no longer have to pay more on long distance charges from
landlines.
o A virtual number
allows you to effectively target a specific audience. If you are a dentist in
Orlando, a client can contact you through the virtual number you have set up in
Orlando. Even if he or she were to dial your normal telephone number, he or she
wouldn't be able to find you due to lack of numbers available in the area. In
other words, when a client calls the virtual number, he or she is immediately
connected to you.
o With a virtual
number, your business gets better exposure. Each time your client gets a
message from you, it goes to your virtual number rather than directly to your
landline or mobile phone. When a customer searches on the internet, he or she
may place his or her search requests using a traditional telephone directory.
These directories typically only have listings in certain geographical areas.
If you were to use a virtual number, your customers would be able to view your
business location irrespective of where they are located.
With all these
benefits, why is there still a problem about using a virtual number for
receiving SMS? The problem is that not every service provider has provided this
service. Most of them have limited bandwidth and not very reliable. They could
also charge very high service fees. Hence, before you sign up for such a
service, ensure that it is offered by a leading company that provides mobile
marketing services.
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